Have you got the Pud-Factor?

New research by Nestlé Carnation and celebrity chef Phil Vickery reveals the nation is falling back in love with home baking. Despite ready-made treats and puds filling supermarket shelves, more than a third (38 per cent) of Brits are taking delight in making desserts from scratch.

Hence the search for the Carnation Ultimate Pudstar: Win a chance to film with Phil Vickery and become a home cook star! At the end, you can say with pride "I made it!"

According to Phil:
"The Carnation Ultimate Pudstar competition is for cooks to show off their baking skills in the kitchen - we're looking for someone who can present their recipes with flair, personality, and of course Carnation! Brits are a talented bunch when it comes to all things sweet and scrumptious - if you think you've got what it takes to be the next celebrity chef why not try out your skills?"

Entrants are invited to film themselves making their favourite Carnation recipe from scratch - just like Phil does in Carnation's monthly pudcast. Check them out online at Carnation

The Carnation Ultimate Pudstar winner will get the star treatment, travelling to London for filming with Phil and having their recipe showcased on the Carnation website - along with the glory of being crowned the Carnation Ultimate Pudstar!

Virtual pud-partner

Not sure where to look for inspiration? The internet continues to gain momentum as the favourite resource for cooks in need of pudding inspiration - more than one in three people (37 per cent) surveyed say they get their recipe ideas online. To feed the appetite of the baking nation Carnation have launched their new website www.carnation.co.uk. Whether you're after a classic favourite such as Cheesecake or Banoffee Pie, five-minute recipes when you're in a rush, or something new to impress family and friends, there's a wealth of recipes at your fingertips. There's also Phil's monthly pudcasts - a monthly podcast showing you how to make recipes step by step - along with plenty of hints and tips.

For more information on the Nestlé Carnation Ultimate Pudstar competition visit Carnation